{"id":418698,"date":"2024-11-14T22:43:43","date_gmt":"2024-11-14T21:43:43","guid":{"rendered":"https:\/\/coinacademy.es\/noticias\/mcdonalds-lanza-gobeletes-mccafe-inspirados-nft-doodles\/"},"modified":"2024-11-14T22:43:51","modified_gmt":"2024-11-14T21:43:51","slug":"mcdonalds-lanza-gobeletes-mccafe-inspirados-nft-doodles","status":"publish","type":"post","link":"https:\/\/coinacademy.es\/noticias\/nft\/mcdonalds-lanza-gobeletes-mccafe-inspirados-nft-doodles\/","title":{"rendered":"McDonald&#8217;s lanza vasos McCaf\u00e9 inspirados en NFT en colaboraci\u00f3n con Doodles"},"content":{"rendered":"<h2 id=\"mcdonalds-se-une-a-doodles-para-lanzar-tazas-mccafe-decoradas-con-disenos-inspirados-en-nft-disponibles-en-estados-unidos-a-partir-del-18-de-noviembre\">McDonald&#8217;s se une a Doodles para lanzar tazas McCaf\u00e9 decoradas con dise\u00f1os inspirados en NFT, disponibles en Estados Unidos a partir del 18 de noviembre.<\/h2>\n<p>La campa\u00f1a &#8216;GM Spread Joy&#8217; ofrece a los clientes recompensas digitales a trav\u00e9s de la aplicaci\u00f3n de McDonald&#8217;s, que incluyen experiencias interactivas como desempaquetar virtualmente paquetes coleccionables, con el objetivo de involucrar a un p\u00fablico joven y conectado.<\/p>\n<p>Doodles, que ha pasado de ser una colecci\u00f3n de NFT a una franquicia multimedia valorada en 704 millones de d\u00f3lares, contin\u00faa su estrategia de diversificaci\u00f3n con esta asociaci\u00f3n, despu\u00e9s de colaboraciones con Arizona Iced Tea, Adidas y Crocs.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">drinking out of the McCaf\u00e9 x Doodles Holiday cups exclusively starting 11.18\u2728\u2615\ufe0f <a href=\"https:\/\/t.co\/nBdc8VroYl\" target=\"_blank\" rel=\"noopener\">pic.twitter.com\/nBdc8VroYl<\/a><\/p>\n<p>&mdash; McDonald&#39;s (@McDonalds) <a href=\"https:\/\/twitter.com\/McDonalds\/status\/1857061165760741780?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 14, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/figure>\n<h2 id=\"doodles-y-mcdonalds-aprovechan-la-temporada-navidena-para-anunciar-su-colaboracion\">Doodles y McDonald&#8217;s aprovechan la temporada navide\u00f1a para anunciar su colaboraci\u00f3n<\/h2>\n<p>El gigante de la comida r\u00e1pida, McDonald&#8217;s, se embarca en una colaboraci\u00f3n sorprendente con Doodles, una franquicia multimedia nacida del mundo de los NFT. A partir del 18 de noviembre, los clientes de Estados Unidos podr\u00e1n disfrutar de vasos McCaf\u00e9 decorados con dise\u00f1os inspirados en el colorido universo de Doodles, seg\u00fan han confirmado ambas partes en publicaciones recientes en X. Esta iniciativa marca una audaz incursi\u00f3n de McDonald&#8217;s en el mundo del web3, al tiempo que se apoya en la imagen de un actor cultural innovador.<\/p>\n<h3 id=\"gm-spread-joy-la-campana-que-reinventa-la-experiencia-del-cliente\">&#8220;GM Spread Joy&#8221;: la campa\u00f1a que reinventa la experiencia del cliente<\/h3>\n<p>Titulada &#8220;GM Spread Joy&#8221;, la campa\u00f1a despliega un dispositivo \u00fanico que combina la colecci\u00f3n y la tecnolog\u00eda digital. Los vasos de colecci\u00f3n no se limitan a su aspecto est\u00e9tico: son la puerta de entrada a recompensas digitales. A trav\u00e9s de la aplicaci\u00f3n de McDonald&#8217;s, los clientes podr\u00e1n acceder a experiencias interactivas, como abrir virtualmente paquetes que recuerdan las tarjetas coleccionables. Este concepto pretende ser divertido y participativo, con el objetivo de atraer a un p\u00fablico joven y digitalizado.<\/p>\n<p>En las redes sociales, la campa\u00f1a se extiende con los desaf\u00edos #GMSpreadJoy, invitando a los usuarios de TikTok e Instagram a compartir su entusiasmo y difundir el mensaje.<\/p>\n<blockquote><p>Doodles representa un agente de cambio en el panorama cultural, mucho m\u00e1s all\u00e1 de los activos digitales. Su audaz comunidad es exactamente lo que queremos llegar y compartir con m\u00e1s personas en Estados Unidos.<cite>Tariq Hassan, director de marketing de McDonald&#8217;s<\/cite><\/p><\/blockquote>\n<h2 id=\"doodles-de-la-blockchain-a-la-cultura-popular\">Doodles: de la blockchain a la cultura popular<\/h2>\n<p>Desde su creaci\u00f3n en octubre de 2021 en OpenSea, la colecci\u00f3n NFT Doodles ha captado la atenci\u00f3n de entusiastas e inversores del web3, convirti\u00e9ndose r\u00e1pidamente en un \u00e9xito. El proyecto alcanz\u00f3 un nuevo hito en septiembre de 2022 al convertirse en una franquicia multimedia y alcanzar una impresionante valoraci\u00f3n de 704 millones de d\u00f3lares despu\u00e9s de una recaudaci\u00f3n de fondos. En 2023, Doodles se reinvent\u00f3 con la ambici\u00f3n de establecerse como una marca de entretenimiento, un giro estrat\u00e9gico respaldado por colaboraciones con iconos como Arizona Iced Tea, Adidas y Crocs.<\/p>\n<p>La asociaci\u00f3n con McDonald&#8217;s es solo el \u00faltimo ejemplo de una estrategia continua de diversificaci\u00f3n. Doodles ha sabido seducir a los inversores con productos derivados y obras animadas, como la pel\u00edcula &#8220;Dullsville and the Doodleverse&#8221;, lanzada el 13 de septiembre y enriquecida con contribuciones de artistas como Lil Wayne y Pharrell Williams, quien se convirti\u00f3 en director de la marca.<\/p>\n<h3 id=\"un-reconocimiento-renovado-gracias-a-mcdonalds\">Un reconocimiento renovado gracias a McDonald&#8217;s<\/h3>\n<p>El 12 de noviembre, McDonald&#8217;s public\u00f3 en su cuenta X una animaci\u00f3n enigm\u00e1tica. Para aquellos que lo entendieron, el gui\u00f1o a Doodles fue evidente y provoc\u00f3 un aumento inmediato en las ventas de NFT.<\/p>\n<p>Para McDonald&#8217;s, asociarse con un proyecto como Doodles representa un paso m\u00e1s hacia la modernizaci\u00f3n de su imagen y el compromiso con un p\u00fablico en busca de novedades digitales e inmersivas.<\/p>\n","protected":false},"excerpt":{"rendered":"McDonald&#8217;s se une a Doodles para lanzar tazas McCaf\u00e9 decoradas con dise\u00f1os inspirados en NFT, disponibles en Estados&hellip;\n","protected":false},"author":18,"featured_media":418699,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","original_i18n_url":"https:\/\/coinacademy.fr\/actu\/nft\/nft-mcdonalds-sassocie-a-doodles-pour-proposer-des-gobelets-de-collection\/"},"categories":[134],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v22.6) - 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