{"id":415048,"date":"2024-03-22T15:56:58","date_gmt":"2024-03-22T14:56:58","guid":{"rendered":"https:\/\/coinacademy.es\/noticias\/google-integra-ens-en-resultados-de-busqueda\/"},"modified":"2024-03-22T15:57:06","modified_gmt":"2024-03-22T14:57:06","slug":"google-integra-ens-en-resultados-de-busqueda","status":"publish","type":"post","link":"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/","title":{"rendered":"Google integra ENS en los resultados de b\u00fasqueda"},"content":{"rendered":"<p>Google fusiona los universos de la blockchain y la b\u00fasqueda en l\u00ednea al mostrar los datos del ENS de Ethereum directamente en sus resultados de b\u00fasqueda.<\/p>\n<h2 id=\"google-x-ens-una-funcion-innovadora-para-los-usuarios-de-ethereum\">Google x ENS: Una funci\u00f3n innovadora para los usuarios de Ethereum<\/h2>\n<p>Esta novedad, descubierta por un antiguo miembro del equipo principal de ENS, Brantly Millegan, permite a los usuarios ver directamente en Google los detalles de una direcci\u00f3n ENS, como el saldo en ETH y la fecha de la \u00faltima transacci\u00f3n. Esta integraci\u00f3n destaca el creciente inter\u00e9s de Google en las tecnolog\u00edas cripto y blockchain, como lo demuestra el soporte nativo para los saldos de las carteras de Ethereum introducido en mayo de 2023.<\/p>\n<h2 id=\"simplificacion-del-acceso-a-las-direcciones-de-ethereum\">Simplificaci\u00f3n del acceso a las direcciones de Ethereum<\/h2>\n<p>ENS facilita el uso de direcciones de billetera complejas en Internet, de manera similar al uso de dominios web. Por ejemplo, en lugar de largas series de n\u00fameros, una direcci\u00f3n ENS como coinacademy.eth se puede compartir m\u00e1s f\u00e1cilmente, recordando el acceso directo a los sitios web a trav\u00e9s de dominios en lugar de direcciones IP.<\/p>\n<h2 id=\"la-conexion-de-google-con-el-universo-cripto\">La conexi\u00f3n de Google con el universo cripto<\/h2>\n<p>Google ha fortalecido gradualmente su presencia en el ecosistema cripto, como se puede ver en la integraci\u00f3n en 2022 de una funci\u00f3n que permite rastrear el saldo en Ether de ciertas direcciones de billetera de Ethereum directamente en el motor de b\u00fasqueda.<\/p>\n<p>La empresa tambi\u00e9n se destac\u00f3 con una cuenta regresiva animada para el Merge de Ethereum en 2022, adem\u00e1s de revisar su pol\u00edtica publicitaria cripto en 2023 para incluir los ETF Bitcoin Spot.<\/p>\n<p>El reciente anuncio de una alianza entre ENS y el registrador de dominios GoDaddy en febrero demuestra la voluntad de ampliar el uso de los nombres .eth en la web tradicional sin costos adicionales. Esta asociaci\u00f3n elimina en particular las barreras relacionadas con las altas tarifas de gas que antes desalentaban la transferencia de nombres de dominio a ENS.<\/p>\n","protected":false},"excerpt":{"rendered":"Google fusiona los universos de la blockchain y la b\u00fasqueda en l\u00ednea al mostrar los datos del ENS&hellip;\n","protected":false},"author":3,"featured_media":415049,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","original_i18n_url":"https:\/\/coinacademy.fr\/actu\/eth-google-integre-donnees-ens-resultats-recherche\/"},"categories":[129],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google integra ENS en los resultados de b\u00fasqueda - Coin Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google integra ENS en los resultados de b\u00fasqueda\" \/>\n<meta property=\"og:description\" content=\"Google fusiona los universos de la blockchain y la b\u00fasqueda en l\u00ednea al mostrar los datos del ENS de Ethereum directamente en sus resultados de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\" \/>\n<meta property=\"og:site_name\" content=\"Coin Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-22T14:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T14:57:06+00:00\" \/>\n<meta name=\"author\" content=\"capetlevrai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/capetlevrai\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"capetlevrai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"capetlevrai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\"},\"author\":{\"name\":\"capetlevrai\",\"@id\":\"https:\/\/coinacademy.es\/#\/schema\/person\/0251296521d021647aa0e5600c384527\"},\"headline\":\"Google integra ENS en los resultados de b\u00fasqueda\",\"datePublished\":\"2024-03-22T14:56:58+00:00\",\"dateModified\":\"2024-03-22T14:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\"},\"wordCount\":343,\"publisher\":{\"@id\":\"https:\/\/coinacademy.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coinacademy.es\/wp-content\/uploads\/2024\/03\/google-integra-ens-en-resultados-de-busqueda.jpg\",\"articleSection\":[\"Noticias Ethereum\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/coinacademy.es\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\",\"url\":\"https:\/\/coinacademy.es\/noticias\/ethereum\/google-integra-ens-en-resultados-de-busqueda\/\",\"name\":\"Google integra ENS en los resultados de b\u00fasqueda - 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