{"id":414827,"date":"2024-03-18T11:07:11","date_gmt":"2024-03-18T10:07:11","guid":{"rendered":"https:\/\/coinacademy.es\/noticias\/starbucks-anuncia-fin-programa-odyssey-beta\/"},"modified":"2024-03-18T11:07:19","modified_gmt":"2024-03-18T10:07:19","slug":"starbucks-anuncia-fin-programa-odyssey-beta","status":"publish","type":"post","link":"https:\/\/coinacademy.es\/noticias\/nft\/starbucks-anuncia-fin-programa-odyssey-beta\/","title":{"rendered":"Starbucks pone fin al programa Odyssey Beta"},"content":{"rendered":"<p>La cadena multinacional de cafeter\u00edas Starbucks ha anunciado recientemente el fin de su programa que permit\u00eda a los clientes ganar y comprar sellos coleccionables digitales en forma de tokens no fungibles (NFT), para dar paso a nuevas iniciativas. Esta decisi\u00f3n se suma a la tendencia observada en otras grandes empresas durante el \u00faltimo a\u00f1o.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-l-aventure-odyssey-beta-de-starbucks-prend-fin\"><span id=\"el-fin-de-la-aventura-odyssey-beta-de-starbucks\"><span id=\"laventure-odyssey-beta-de-starbucks-prend-fin\">El fin de la aventura Odyssey Beta de Starbucks<\/span><\/span><\/h2>\n<p>El programa &#8220;Odyssey Beta&#8221; de Starbucks, que ser\u00e1 clausurado el 31 de marzo, permit\u00eda a los usuarios participar en juegos y desaf\u00edos tem\u00e1ticos sobre caf\u00e9 a cambio de sellos digitales en forma de NFT.<\/p>\n<p>Estos sellos ofrec\u00edan acceso a nuevas ventajas y experiencias interactivas. Al mismo tiempo, se cerrar\u00e1 el mercado en el que los usuarios pod\u00edan intercambiar sus sellos, as\u00ed como el servidor de Discord de la comunidad.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">\ud83d\uded1 Starbucks met fin \u00e0 son programme de fid\u00e9lit\u00e9 NFT &#39;Starbucks Odyssey&#39;.<\/p>\n<p>&mdash; Coin Academy (@coinacademy_fr) <a href=\"https:\/\/twitter.com\/coinacademy_fr\/status\/1768723140568391933?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 15, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-des-raisons-floues\"><span id=\"razones-ambiguas\"><span id=\"des-raisons-floues\">Razones ambiguas<\/span><\/span><\/h2>\n<p>Aunque las razones exactas del fin de este programa no est\u00e1n claras, Starbucks ha se\u00f1alado la necesidad de preparar el terreno para futuras iniciativas, sin especificar si habr\u00e1 otro desarrollo web3 en su lugar.<\/p>\n<p>Cuando se lanz\u00f3 en septiembre de 2022, Starbucks eligi\u00f3 la red Polygon por su eficiencia energ\u00e9tica, favoreciendo una tecnolog\u00eda blockchain de prueba de participaci\u00f3n (proof-of-stake) menos consumidora de energ\u00eda que las blockchains de prueba de trabajo de primera generaci\u00f3n.<\/p>\n<p>Esta decisi\u00f3n sigue los pasos de GameStop en enero, que cerr\u00f3 su mercado de NFT despu\u00e9s de varios recortes en sus servicios de criptomonedas. Alrededor de la misma \u00e9poca el a\u00f1o pasado, Meta tambi\u00e9n puso fin a sus funciones de NFT en Facebook e Instagram, solo diez meses despu\u00e9s de su lanzamiento.<\/p>\n","protected":false},"excerpt":{"rendered":"La cadena multinacional de cafeter\u00edas Starbucks ha anunciado recientemente el fin de su programa que permit\u00eda a los&hellip;\n","protected":false},"author":3,"featured_media":414828,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","original_i18n_url":"https:\/\/coinacademy.fr\/actu\/nft-starbucks-met-fin-programme-web3-odyssey-beta\/"},"categories":[134],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks pone fin al programa Odyssey Beta - 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