{"id":412201,"date":"2024-01-15T10:09:15","date_gmt":"2024-01-15T09:09:15","guid":{"rendered":"https:\/\/coinacademy.es\/noticias\/blackrock-lanza-campana-publicitaria-sobria-etf-bitcoin\/"},"modified":"2024-01-15T10:09:23","modified_gmt":"2024-01-15T09:09:23","slug":"blackrock-lanza-campana-publicitaria-sobria-etf-bitcoin","status":"publish","type":"post","link":"https:\/\/coinacademy.es\/noticias\/bitcoin\/blackrock-lanza-campana-publicitaria-sobria-etf-bitcoin\/","title":{"rendered":"BlackRock lanza una campa\u00f1a publicitaria sobria para su ETF Bitcoin"},"content":{"rendered":"<p><strong>BlackRock lanza una campa\u00f1a publicitaria considerada como &#8220;sobria&#8221; para su ETF Bitcoin, contrastando con los enfoques m\u00e1s llamativos de otros emisores.<\/strong><\/p>\n<p><strong>El enfoque de BlackRock parece especialmente dise\u00f1ado para atraer a un p\u00fablico m\u00e1s mayor y adinerado, los famosos baby boomers, alej\u00e1ndose de los estereotipos y el jerga cripto.<\/strong><\/p>\n<p>La reputaci\u00f3n y experiencia de BlackRock en el espacio de los ETF se resaltan para tranquilizar y atraer a los inversores tradicionales.<\/p>\n<p>BlackRock, gigante de la inversi\u00f3n, ha adoptado una estrategia publicitaria calificada como &#8220;sobria&#8221; para su ETF Bitcoin Spot, el iShares Bitcoin Trust ETF (IBIT). El primer anuncio, publicado el 11 de enero, presenta un video de casi 2 minutos en el que un ejecutivo de BlackRock expone la propuesta de valor de Bitcoin y c\u00f3mo los inversores pueden acceder al nuevo ETF.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-la-subtilite-comme-atout-pour-le-titan-blackrock\"><span id=\"la-sutileza-como-arma-para-el-titan-blackrock\"><span id=\"la-subtilite-comme-atout-pour-le-titan-blackrock\">La sutileza como arma para el tit\u00e1n BlackRock<\/span><\/span><\/h2>\n<p>A diferencia de los anuncios habituales de productos cripto, que a menudo utilizan referencias a la cultura pop y elementos atractivos, la publicidad de BlackRock se caracteriza por la falta de estilo y la jerga cripto. Eric Balchunas, analista de Bloomberg, observa que este enfoque tranquilo y f\u00e1cil de entender es particularmente adecuado para dirigirse a los baby boomers adinerados.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As\u00ed se hace marketing para baby boomers ricos. La disposici\u00f3n tranquila, el caso f\u00e1cil de entender, la m\u00fasica nueva era suave, el traje sin corbata&#8230; todo en \u00e9l dice &#8220;est\u00e1 bien, los adultos est\u00e1n aqu\u00ed&#8221; <a href=\"https:\/\/t.co\/LmI2Ydy9rM\" target=\"_blank\" rel=\"noopener\">https:\/\/t.co\/LmI2Ydy9rM<\/a><\/p>\n<p>&mdash; Eric Balchunas (@EricBalchunas) <a href=\"https:\/\/twitter.com\/EricBalchunas\/status\/1746624788326388168?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">14 de enero de 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Chris Dark, fundador de Fourth Turning Investments, califica la publicidad como &#8220;tan aburrida que se vuelve brillante&#8221;, destacando su eficacia entre este segmento de inversores.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-guerre-marketing-des-etf-bitcoin-spot\"><span id=\"guerra-de-marketing-de-los-etf-bitcoin-spot\"><span id=\"guerre-marketing-des-etf-bitcoin-spot\">Guerra de marketing de los ETF Bitcoin Spot<\/span><\/span><\/h2>\n<p>Desde el primer anuncio de Bitwise el 18 de diciembre, la guerra de marketing de los ETF Bitcoin se est\u00e1 intensificando. Otros emisores como Hashdex, Grayscale, VanEck, ARK Invest y Valkyrie tambi\u00e9n han lanzado campa\u00f1as publicitarias. Sin embargo, BlackRock se destaca al adoptar un enfoque que se aleja de las tendencias habituales de la publicidad cripto, buscando establecer una conexi\u00f3n con un p\u00fablico m\u00e1s tradicional y conservador.<\/p>\n<p>Esta estrategia de BlackRock podr\u00eda tener un impacto significativo en el mercado de los ETF Bitcoin. Al dirigirse a inversores mayores y adinerados, BlackRock est\u00e1 abriendo la puerta a una nueva ola de inversores en el campo de las criptomonedas. Esto podr\u00eda llevar a una mayor adopci\u00f3n por parte de segmentos del mercado que hasta ahora han dudado en adentrarse en el espacio cripto.<\/p>\n","protected":false},"excerpt":{"rendered":"BlackRock lanza una campa\u00f1a publicitaria considerada como &#8220;sobria&#8221; para su ETF Bitcoin, contrastando con los enfoques m\u00e1s llamativos&hellip;\n","protected":false},"author":18,"featured_media":412202,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","original_i18n_url":"https:\/\/coinacademy.fr\/actu\/bitcoin-blackrock-boomers-campagne-publicitaire-sobre-etf-btc\/"},"categories":[127],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.0 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BlackRock lanza una campa\u00f1a publicitaria sobria para su ETF Bitcoin - Coin Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coinacademy.es\/noticias\/bitcoin\/blackrock-lanza-campana-publicitaria-sobria-etf-bitcoin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BlackRock lanza una campa\u00f1a publicitaria sobria para su ETF Bitcoin\" \/>\n<meta property=\"og:description\" content=\"BlackRock lanza una campa\u00f1a publicitaria considerada como &quot;sobria&quot; para su ETF Bitcoin, contrastando con los enfoques m\u00e1s llamativos de otros emisores. 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